What I often hear is something like, "That’s something we already know. They are often looking for some clever, not-so-obvious idea. Interestingly, when presented with a simple, obvious strategy, many clients are not impressed. It's simple, easy to understand and evident. With that definition you begin to see why an obvious strategy is so powerful.
Consider the dictionary definition of the word "obvious": easy to see or understand, plain, evident. Why do I like this book so much? Well, because the search for any marketing strategy is the search for the obvious.
Indeed, any young man who is going to seek his fortune in anything might be aided by the common sense and business acumen displayed in this little volume." The New York Times wrote, "The young man who is going to seek his fortune in the advertising business should have Obvious Adams for a handbook. The book is titled Obvious Adams: The Story of a Successful Businessman.
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